Kid-Focused Campaign For Product Labeled Not For Kids Pulled

Not For Kids

P & G has ended its Secret Sparkle Body Spray ad campaign targeting children under 12 following an edict from the Children's Advertising Review Unit which claimed P & G disregarded the organization's guidelines on advertising to children. CARU guidelines state "products inappropriate for children should not be advertised to children. This is especially true for products labeled 'Keep out of reach of children.'" Stretching the boundaries of common sense, P $ G created a product for kids, labeled it "Keep out of reach of children" and then advertised it to kids. Hello? Is there a brain in the house?