Hummer Street Art OK, Flash Happy Microsite Insufferable
GM (via Modernista! one assumes) is using street art to promote its new contradiction in terms, the Hummer H3. We suppose line extensions are the natural path for any product to take but a small Hummer just doesn't thrill the same way a big Hummer does. This street art was spotted by flicker user Runs With Scissors. The work was done by long time graffiti writers TATS CRU, Inc.
We'd be happy to link you to the H3 microsite but it's buried so deep under layers of fancy, slow loading Flash, accessible only from the Hummer.com front door, we'll spare you the agony. Take our word for it. It's there but it doesn't have near the amount of informative information as one might find in this Car and Driver pre-production review.
Comments
Yuck. Yuck. Yuck. These are showing up in Chicago, too -- only for the gross Axe Body Spray.
There was an article in this week's Chicago Reader's "Antisocial" column about how a group of people, under the guise of a grafitti clean-up crew, decided to cover one of these adverts up. It's a good read, unfortunately the Reader doesn't have it up on site.
i think we should thank the stuffed shirt on Maddison and Vine, who makes hundreds of thousands of dollars selling out culture after counter culture for actually hiring these amazing artists and letting them feed their kids. Axe, Hummer, Coke, Triple 5 Soul...who cares... its better than another dollar spent with Clear Channel or Viacom or Outdoor.
Buuuut...if yer going to put a post up about one of the legendary graf crews who are at the forefront of street art advert., you might wanna post directly to their site...
http://www.tatscru.com/tatscrumuralkings.html
is it really street art if it says 'street art' on the ad?