H & M Uses Big Ass Billboard to Sell Bikini Separates

Sometimes regular sized billboards don't do the trick and big ass billboards are required. This big ass billboard, captured by flickr user iconoblast, makes perfect sense for H & M's $9.90 bikini separates. Whether you have a big ass or not, H & M's got a bottom that will fit. And they want to make sure everyone within three miles of this billboard knows it.