British Airways Billboard Promotes Apple
As flicker user Bahi P comments, in reaction to a British Airways billboard with the headline "Rarely is check-in as quiet as a mouse" accompanied by an image of an Apple mouse, "Rarely is one company's logo so prominent in another company's advert." We're sure there's a co-marketing agreement here but the commentary was too good to pass over.
Comments
Rarely does a memorable slogan begin with an adverb.
Any ad our dear friend/mediawhore Tiger Woods is in features the Nike swoosh tattooed all over him. Accenture/buick/whatever that watch he wears is.
Considering British Airways once banned Macs as part of their corporate IT policy.......it's quite amusing that they try to instill a bit of Apple tech glamour into their advertising. I guess a Dell mouse doesn't quite have the same cache.
don't forget... it could have just been what the designer felt like using -- most advert makers still use the s'Mac&Toss. :-)