Bloggers Launch Music Blog Ad Network
Blogs aren't just for scaring politicians anymore. Several weblogs are becoming influential in music and entertainment. Savvy entertainment companies have taken advantage of music-focused blogs to promote their music, books and films as part of the ongoing conversation taking place in the "blogosphere."
To date, Eminem, Weezer, The Bravery, Touchstone Films, Random House Publishing, Sony Pictures, Lions' Gate Films and TBS have advertised on blogs to reach influential and networked audiences. Now, a group of leading music bloggers have formed the Music Blog Network to help entertainment marketers quickly target the blogs' influential music fans.
Tapping into popular music blogs like Stereogum and Large Hearted Boy, ads will be seen by hundreds of thousands of music fans at, for now, a fraction of the cost charged by traditional corporate publishers.
The network currently has 9 members, all who focus on covering the music industry. "That should rise to roughly 20 within a month," says network organizer Jeff Davidson, who blogs at www.earvolution.com. "We want to work out the kinks with these nine blogs, some of whom have been selling blogads for more than a year now."
Comments
Blogads is a good idea that has been executed poorly. Bad design, bad usability, bad customer service. They provide very little that a small blog or blog network cannot replicate on their own. The only thing that they really have going for them is more visibility than most individuals...and that is not something that will last for long unless they create a better system.
Blog networks are becoming a dime-a-dozen, and somehow this model of the blog central ad network has yet to be done right. You can see my whole whiny rant here...
http://andrewteman.org/blog/?p=142