Weblogs Help Marketing Book Climb Bestseller Lists

Without any advertising, authors Bryan and Jeffrey Eisenberg have landed their book, Call To Action: Secret Formulas to Improve Online Results," on the bestseller lists of The New York Times, Wall Street Journal, USA Today and Amazon and saw sales of 17,000 copies within three weeks of the book's May 9 publish date.

To promote their book, the two brothers went the word of mouth route and sent review copies to weblog and newsletter publishers who gave positive reviews.