Upfront Gets Mocked For Book Promotion

While we passed this off as just another method to promote his book, Life After the 30-Second Spot, we have to admit this video, created by Joe Jaffe, about the television upfront is insightful and humorous pointing out the absurdity of the entire sell/buy dance agency buyers and networks sales rep perform each year. Give it a look. Have a laugh. Then get back to all those upfront meetings and parties you have scheduled this week.