Trident Gum Saves Chattering Teeth

Sure to grab the attention of denture wearers, dental-phobics and kids prone to nightmares, this new commercial, one of three from Trident which feature a character called Little Mouth, will debut tonight during ABC's Lost.

In the new campaign, designed to make the 40 year old gum more contemporary, the innocent Little Mouth finds himself in precarious situations, sometimes coming into harm’s way. In each case, the heroic Trident pack always comes to the rescue. With the tagline, "Trident. A Mouth's Best Friend," Each of the three television spots will showcase the little guy in new adventures