Real Estate Agent Poses in Bikini on Billboard
Long Beach real estate agent Wendy Heath decided it was time to spice up her real estate advertising so she's running a billboard on which she appears, wearing a bikini, with her dog, who asks in a thought bubble, "Got Milk?" "Got Real Estate?"
While Heath loves the board, her real estate company, First Team, predictably, does not. First Team Manager Rich Rector was not pleased. "It is absolutely not something that First Team can be a party too. It is totally unprofessional. Would you look at this billboard, and ask, 'Is this the person you would want to represent you in the biggest purchase of your life?" Come on, Rich, live a little.
Comments
Well, a few clarifications:
* The ad says "Got Real Estate" not "Got Milk"
* You can see a photo of the sign in the link included in the post
...and, if you're interested, check out my suggestions for a new approach to billboards at
http://www.chrisgloede.com
Interesting. Thanks, Chris. There was no pic on that story earlier today. I'll update my post. I guess either I screwed up or they had the "got milk" thing wrong this AM. Thanks for the heads up.
I live in Long Beach so I've received one of her mailers previously. I'm not surprised she's resorted to this ad, based on the direction of the earlier one which was "inspired" by the Long Beach Grand Prix weekend. Silly.
Well, it worked. She is now the best known real estate agent in Long Beach.
Only in the land of "fruits & nuts" do you see this type of behavior.
Absolutely worked. There's no such thing as bad publicity anymore...