Don't Wipe Your Ass With This Ad

flickr user strph brings to our attention this toilet paper promotion placed, appropriately, on a roll of toilet paper. While ads on a roll of toilet paper might not be so bad what with a captive audience and all, strph points out marketer's continual perception of consumers as idiots citing the coupon ad copy, printed in bold, "Please Remove Before Use." Perhaps this was just the marketer's cheeky way of telling consumers not to shit on their offer.