Burger King Hires Darth Vader For Viral
We've been viraled! Received directly from the source, comes this Crispin Porter + Bogusky-created viral, called Sith Sense, for Burger King which invites visitors to pick an object then pose 20 questions to Darth Vader who will then guess what you are holding. It's always right, too. We were even welcomed personally with Darth uttering "Adrants." Quite cool. Thanks, CP + B.
UPDATE: In comments, Rick Bruner points out we're not so special. It speaks everyone's name that is entered into the send a friend feature. Oh well. For a moment there we thought we were special.
Comments
lame...CP&B is going down the tubes - this is not original at all and quite boring...
Vader only read my mind accurately once. Sad. I was thinking of a carrot and the best answer he could come up with was, "Is it the color orange?" Um, no. No it's not.
You're all crazy. This thing is brilliant. It guessed "juggling ball" for me. Not original at all? What does this remind you of previously? My colleagues and I found it several days ago and several of them are completely hooked.
I just wanted to point out, Steve, that the business of it knowing your name is part of the "Summon a Friend" feature.
There's an ongoing Artificial Intelligence web project that this completely rips off - users contribute to the process and the A.I. learns by asking questions. This project has been around for 3-4 years and thus the reason that not only is this a rip-off of that but is lame as well in its execution...
Example of the A.I. project (or at least one of them) is here - http://www.cs.rutgers.edu/~mdstone/class/440-fall-00/askme.html
Rick, why are we "crazy" if we are not overly impressed by this? Are the opinions of others to be dismissed if they don't coincide with your own? The Darth Vader gimmick is OK - but it's no "Subservient Chicken." And the tie to Burger King is tenuous at best.
Maybe it says more about your colleagues that they can get so addicted to something as trivial as this.
OOOOOOhh, Snap.
He didn't get mine right and he asked more than 20 questions. Will I get a free Whopper? Or maybe those 7 minutes of my life back?
He got piglet in 17 but needed The King to come out and whisper in his ear. It's pretty brilliant.
And you can't beat vader coming out and saying your name.
Lord Vader didn't get that I was thinking about a Porn magazine. He did get goldfish and lingerie though.
When is McThingy NOT thinking about a porn magazine? So much for Darth Vader's telepathic powers.
Hey - don't knock my hobbies freddy. Zee ladies, zee drinkies and zee marketing are my three passions. If it works for for Donny Deutsch..........
Darth was right....I was holding my penis tightly
kab - he guessed correctly because he was hoping it was a Whopper. He's as fruity as a wombat that one.
this is no longer allowing me in. it asks for a login and password now. anyone know what it is