Brain Freeze: 7-11 Slurpee Promotion Or Brand Fan Project?

Adrants reader Brandon Leigh sent us this site, created May 16 by Tim Schwartz according to Whois, which contains a video of people getting "brain freezes" from drinking 7-11 Slurpees. Leigh called 7-11 and claims the company wouldn't confirm or deny they were involved with the site. We've contacted Tim to see whether this is just a pet project or whether 7-11 is behind it. We'll let you know as soon as we do.

UPDATE: Site creator Tim Schwartz responded to our query with a very insightful, "I cannot confirm or deny that 7-11 was involved." Which, as we all know, means 7-11 is not (see below) involved.

UPDATE II: It seems we've forgotten to realize there's that Contagious Media viral contest going on right now and as Adland, correctly, points out, this, and, likely, many other virals swirling about right now were created simply to win the $2,000 prize. In hindsight, we agree with Adland, who always brings a sense of calm logic to our, sometimes, over eager gullibility.