Levi's Buys BlogAds, Kooky Video Promotes 501's

BlogAds Founder Henry Copeland has announced another big advertiser has bought into the concept of blog advertising. Levi's is advertising on a collection of larger blogs promoting a video of a dog tearing apart a sofa and relating it to 501 jeans. Basically the video pokes fun at the complications culture has erected around formerly simplistic entities such as a medium coffee now being referred to as a Grande.