AD:TECH Attendees In Search of the Next Party

Depending on one's viewpoint, Tuesday afternoon, with no sponsored parties and Exhibitors packing up, is either a great chance to flood the hotel bar and chat or have dinner with associates or it's the sad beginning of the end of AD:TECH even though the conference still has a half day to go. Traditionally, companies pack their events into Monday night rather than spreading them across both days. The exception, of course, is the usual AD:TECH Wrap Up Party. However, this year, there is no official Wrap Up party but rather a party, sponsored by a host of companies most have never heard of but that claims, as we indicated yesterday, to be "The After Party People Will Be Talking About For Years." Whether that comes to pass, we won't know until tomorrow but we'll do our best to let you know.