Viral Marketing Discussed on American Public Media's Weekend America

Rex Sorgatz, who publishes Fimoculous, appeared this weekend on American Public Media's Weekend America and discussed viral marketing and its increasing use as a marketing tactic. From Burger King's Subservient Chicken to Raging Cow and other's Sorgatz discusses the pros, cons and considerations of viral marketing. The mp3 file is here. He's also compiled a detailed list of recent viral campaigns on his blog here.