Movie Critics Don't Lie. Movie Ads Do

Not that we ever really believed all those praise-worthy quotes heaped on top of all movie ads to make even the most pitiful movie seem like it will be great but we never really took the time to dissect the racket behind movie blurb abuse. Thankfully, someone has. Gelf Magazine has collected some favorable quotes for recent movies and put them back into the context of the original articles from which they were ripped. One great example is for 16 Years of Alcohol. A quote from the Daily Star in the movies ad says, Trainspotting meets A Clockwork Orange making the movie sound pretty good. The actual quote is not so positive. It reads, "This glum, violent drama about a Scottish thug ruined by drink is written and pretentiously directed by Richard Jobson whose approach—Trainspotting meets A Clockwork Orange—is bad enough to drive you to drink in no time."

That's why we like Ebert and Roper's Thumb method of recommending a movie. It's not so easy to take a thumb out of context.