'Life Aquatic' Director Directs Coke's Dasani Commercial

For those who loved the quirky Bill Murray film, The Life Aquatic, directed by Wes Anderson, they will be able to see the director's work again in a new commercial, directed by Anderson, for Coke's Dasani bottled water debuting next week.

The ad, budgeted at $1 million and created by New York agency Anomaly which won the $20 million account last August, will air in prime time and in CBS's NCAA basketball playoffs. Gabriel Sherman, writing in New York Observer has the whole story here.