Heineken Europe Launches H.E.L.L.O. Launch Mission

Perhaps the strangest beer promotions to date, Heineken Europe has launched the Heineken European Life Long Observatory or H.E.L.L.O. The site consists of an interplanetary mission complete with launch sequences, confusing geek speak and videos of futuristic brewing methods. The site, launched sometime in February, is counting down to arrival - currently 16 days away. Take a look.