FCC Tech Chief To Advertisers: Stop Annoying Or Face Regulation

Aligning nicely with an earlier nod we made regarding advertising industry regulation, FCC Chief of Technology Edmund J, Thomas, speaking last Friday at the AAAA's Conference said advertisers need to stop being so annoying and which he sees as a plea for regulation. He challenged the industry to find methods, and fast, of becoming less annoying especially in the face of new "smart" technology which has the potential to eradicate most forms of current advertising.