Viral Advertising Gains Ground With Consumer Packaged Goods Companies

Sounding a bit like a voice mail you might find on Paris Hilton's hacked Sidekick, the new Brawny man, cooing longingly into the camera, is featured in a new series of online viral videos on the Georgia-Pacific paper towel maker's Innocent Escapes.

Clad in his signature lumberjack plaid shirt, the hunky Brawny man has invented a new form of sociopathic humor with his gooey cam love which, we suppose, in some way, is enticing to the female gender. We don't see it.

Apart from the oddity most viral campaigns must clothe themselves in to cut through the millions of other online distractions, it's encouraging to see consumer packaged goods companies endorse the medium. The New York Times explores the trend highlighting other online involvement campaigns from Frito-Lay, which promoted Doritos with a text messaging campaign.