Neopets Teams With Limited Too For In-Store, Online Promotion

Online youth entertainment company Neopets, Inc. has partnered with specialty 'tween retailer Limited Too to offer a selection of exclusive Neopets themed CD/DVD cases at 568 Limited Too stores beginning February 11. The plush-covered, padded CD cases, which hold 8 compact discs each, come in three different colors with images of popular Neopets characters - a Uni, a Gelert and an Aisha. The CD cases are priced at $2.90.

In addition to the in-store promotion, Neopets is launching a Limited Too themed Immersive Advertising activity on the Neopets website. Site members can play the new Limited Too Mix 'n' Match game to earn the website's virtual currency - Neopoints. Neopets players can then use their Neopoints to "shop" for their virtual Neopets, with odd names like Shoyrus, Kacheeks, and Kougras. Other site activities include trading virtual items with friends online, playing online games, writing for the online newspaper (The Neopian Times) and exploring the expanding world of Neopia.