Hispanic Branded Entertainment Firm Launches

Former Promofilm US VP Manageing Director Pablo Trench whose company produces shows for Telemundo and former Zubi Advertising Creative Director Hector Prado have teamed to create The Lab, a branded entertainment company concentrating on developing band integration programs for the growing Hispanic market.

Like in the general market, the Hispanic media landscape is mushrooming and fragmenting into better defined niches. From only two big networks a few years ago (Univison and Telemundo), now audiences have two other networks to choose from (Telefutura y Azteca America), multiple Spanish cable channels (Galavision, ESPN Deportes FOX Sports, Gol TV, Discovery en Español. The History Channel en Español, HBO Latino, CNN en Español, etc.); new emerging English cable networks (mun2, SiTV, LATV and VOY); and numerous international channels from their home country in satellite TV. This is in addition to the hundreds of radio stations, print and websites targeting the Hispanic population.