Wrangler Drops Frozen Jeans On Cities

Amsterdam-based BSUR recently completed a unique street marketing program in three German cities for its client, Wrangler Jeans. As part of the company's "Wanted" campaign, one-ton ice blocks were placed around the cities as if they had dropped from the sky. Inside the ice blocks were Wrangler jeans with WANTED sprayed on them. Upon discovery, people stared at, touched, chopped, climbed on and, otherwise, just plain had fun with the gigantic ice blocks. Wrangler Promotion teams took pictures of people interacting with the blocks and placed them in area retailer window displays where the frozen ice block theme was continued. Full size images are here, here and here.