Nike Launches New Soccer Site

To promote its soccer gear, Nike has launched a new website created by Odopod and ourcommon.

The site asks, "What do the Brazilians know that allows them to win world championships?" The site then digs deep into the Brazilian culture all while selling Nike stuff. The site also lets visitors register to receive information about soccer all over the world, enter contests and to be notified when new content is added to the site.