Maxim Launches 'Endangered Man' to Preserve Waning Circulation

Recently, Dennis Publishing's Maxim launched a site called Endangered Man which highlights some of men's traits and why man must be added to the Endangered Species list. The kitschy, tongue-in-cheek site contains a petition addressed to United States Secretary of the Interior Gale Norton and Director of U.S. Fish and Wildlife Steve Williams arguing why man should be added to the list. The site is filled with humorous man references including mans' favorite tools: The Sanity Retention device (satellite dish), The Veal Chunk Transfer Device (fork), The Freestyle Landscaping Device (motorbike), The Rent Money Acquisition Machine (foosball table) and the Cheerleader Viewing Device (arena scoreboard.

The site is quite involving following the style of documentary-like, Mutual of Omaha's Wild Kingdom-style references to man's habits and lifestyle and why they should not be left to extinction. Ironically, it's Maxim's circulation that's in greater danger of extinction.