Hall's to Offer 'New' Print Product Placement Tool

Retooling what it has done for years, Hall's Reports LLC which tracks editorial content, ad to edit ratios and brands mentioned in print, is re-purposing its service and offering it as a web-based print product placement tracking service for media planners. Called "Hall's Reports: Editorial Credits," the service will monitor print and photographic editorial mention of brands in 130 magazines beginning in late March.