Ad Creatives May Lose Jobs to India

Just as many other industries outsource the bulk of their work, it's not surprising it's now being done in the advertising industry. Ad execs David Banjeree and Seema Trivedi have launched Banjeree & Partners, a New York-based agency which will outsource a portion of the creative process to India. Founder Banerjee says research and initial concepting will be handled in New York and then sent to 15 teams in India who will create the actual work. Banerjee claims his shop can do the work for 40 to 60 percent less than going rates.