Hardee's Hangs With Hometown Hotties

The marketing department of burger chain Hardee's has a serious crush on hot women and can't keep its hands off them for its marketing purposes.

First, there was the Mechanical Bull Girl (Yes, we know that was originally for Carl's), then came the orally fixated straw girl and now a bevy of Maxin Hometown Hotties.

Actually Hardee's has been the sponsor for a while but who's counting? These efforts clearly target the young, salivating male demo - the only audience not concerned that a Hardee's Double Burger has something like 1500 calories. Even if they did care, the power of the hottie obliterates this group's will power to diet. Very smart targeting indeed.