Agency Launches Viral Game to Promote Self

UK-based direct digital marketing agency Inbox Digital has developed a viral game called Speedy Santa in which Santa's sleigh is dragged around a race track with a computer's mouse. The race is timed and if Santa veers outside the track, he crashes and returns to the start. Upon playing, we came to realize we need a much better mouse because it certainly could not have been the user that caused so many crashes.

The game also allows players to create private leagues. Four friends can be invited to play the game and a real-time league table keeps players up to date on who has the best time. The game is accompanied by a small logo for Inbox Digital which leads to the agency's website which is designed using a book-like layout.