Borders Marketers Avoid Loser Label, Launch Viral Ad

It's as if a company's marketing department has a big L stamped on its forehead if it doesn't have some sort of viral ad thingy going on.

Borders Books' marketers decided not to be branded losers so they've gone all hip and launched a viral ditty, called GiftMixer 3000, that provides shoppers gift suggestions based on the settings of five equalization sliders. John Keehler points to this viral of the minute where shoppers can move the sliders from one to ten for these categories: Romantic, Adventurous, Brainy, Imaginative and Funny. Once a setting is made, a drugged up, wise-ass, Hal 9000-like voice gives a running commentary on the selection.

Whether it sells books, we don't know but it did keep us amused for a while.