The Viral Awards Announces New Category, Award

The Viral Awards, an international showcase of Viral and Buzz marketing, has announced a new category –The Hall of Fame. The new category has been created by the judging panel who intends to bring light to the best viral and buzz marketing efforts. The new category will be open to advertising campaigns that have created a hype or buzz, be it intended or not.

Not to be outdone by traditional agencies need for self gratification, a new overall Award for The Best Viral Agency has been created in response to a number of self-esteem challenged ad agency types who have submitted entries.

For those in need of a "hug," the deadline for entries is 5th November 2004. The Viral Awards will be held in London on 13th January 2005 at The London College of Fashion.