Mortuary Advertising The New Lawyer Advertising

Once the thought of a lawyer advertising services was taboo. While those that do advertise haven't stepped far from their perception as ambulance chasers, mortuaries are set to be the new awkward/cheesy trend in advertising. Denver's Fairmont Cemetery & Mortuary has launched a billboard and print campaign painting death in a less morbid light.

With headlines like "Walked on all seven continents" and "Put six kids through college" along with the tagline, "Celebrating lives well lived," the ads feature smiley, we had a great life type images.

Fairmont hopes to encourage funeral planning as well as cater to the wims of a generation who wants to make a party, rather than a sob-fest, out of a funeral.