Marketers: Wake Up And Smell The Consumer Control Coffee

Writing in Clickz, Sean Carton gives marketers a swift kick in the ass and tells them DVRs are ready to wipe out television advertising as we know it. We've heard this warning over and over but marketers need to hear it again. Begin right now. Today, envision your media plan with no commercial pod television element. Foresee a media landscape in which the consumer has complete control over every piece of content fighting for their eyeballs. It's not science fiction. It's happening right now.

Plan for it.