Kahlua Launches $10 Million Television Campaign

Allied Domecq Spirits has launched a new ad campaign for its Kahlua brand aimed at convincing consumers the brown stuff will make the daily grind less ordinary and easier to take. Aside from the fact that any alcoholic beverage will accomplish that, Publicis Worldwide has created a television spot showing everyday women provocatively walking with a leashed alligator; floating on an oversized lily pad; and admiring a pet tiger cub as if Kahlua instantly transforms one to exotic places.

The spot culminates with a woman enjoying an splash of Kahlua.

Ten $10 million television campaign will launch in November on national cable and local network affiliates.