Euro RSCG to Jetison Black Rocket

Black Rocket, once the high flying agency that created Yahoo's famous yodel, is now in the throes of an ugly dispute with parent company Euro RSCG. Founding partner Steve Stone, whose Euro contract has run out, wants to buy the firm and take back the Black Rocket but Euro wants to bury the name yet will consider selling the company back to Stone. Founding partner John Yost has just resigned citing the need to take a break. Agency business as usual.

And all along we thought Black Rocket was just some oblique product from failed Internet backbone provider Genuity. Never heard of it? Neither had we until sauntered into a tricked-out, dot com boardroom a few years back for an explanation while working on the account. Our eyes are still glazed over.