eBay Begets egay

Continuing the niche-ification of all things media, a UK group on October 20 has launched egay, an eBay-like site design for the gay and lesbian community. For the first two month of the launch, placement of auction items will be free.

Following that fees are said to be 30 percent lower than eBay fees.

egay Founder and Managing Partner Craig Busst described the site as one that "aims to provide not only a great service, but a distinctive and credible website that serves the requirements of the gay, lesbian, bi-Sexual, transsexual and transvestite communities." He added, We plan to develop the site, introducing egay chat and egay dating, but our main focus will continue to be the quality of service."

Portions of egay profit will be donated to the HIV and AIDS charity Terrence Higgins Trust.