WSJ Waters Self Down, Caters to Masses, Advertisers Love It

The Wall Street Journal is further expanding beyond its original purpose of providing in depth financial news and announced a few changes Tuesday allowing the paper to provide advertisers with more editorially relevant placement options. Following the launch of its Personal Journal Section in 2002, two new editorial features will be added. "Personal Finance Wednesday" will provide individual financial advice and "Home and Health Thursday" will focus on entertainment and home technology. New page pages units on A2 and A3 will be added as well which will provide "prominent visibility in an uncluttered environment." The paper's "Weekend Journal section will expand to include part 2's with seasonal focus beginning with "Weekend Journal Holiday Guide" on December 3.