WPP Wins Bidding For Grey

Reducing the number of mega-agencies by one, it looks as if Grey Global will be sucked up by the world's second biggest agency, WPP Group Inc., following its winning bid completed Saturday night. "WPP can confirm that negotiations were completed last night and an announcement will be made tomorrow," said Richard Oldworth, a spokesman for London-based WPP. The agency beat out two other bidders, Havas and Hellman & Friedman LLC.