The Viral Awards Set To Launch

The Viral Awards, dedicated to viral and buzz marketing is launching in London this month with a jury chaired by HHCL/Red Cell Creative Director Steve Henry.

Awards Director Alex West said, "We have set up The Viral Awards to put the spotlight squarely on the medium. This is not only a great opportunity for pioneering agencies to showcase their work and the breadth of their vision, but also for others to garner a greater understanding of the opportunities presented by Viral and Buzz. The Viral Awards will not only showcase the very best creative work from around the world but also award work from a results perspective."

Viral and buzz marketing has grown quickly in the past twelve months as marketers explore new means to deliver marketing messages. Maverick Media Managing Director Will Jeffery adds, "Many agencies and clients are already achieving tangible success with the medium but there are a great many more who are still looking to really take advantage of the obvious benefits that viral can provide. We are really excited about the awards and hope that can help create a greater understanding and take-up of the medium by more advertisers."

The Awards will be held at the London College of Fashion on 13th January 2005 and the call for entries is open now. For images or more information check out the website or please contact awards Director Alex West at alex@viralawards.com