Starcom Announces New Propriatary Print Planning Tool

On September 29, Starcom will launch a new print planning tool designed to provide detailed insight into reader engagement with editorial and ads.The tool is based on Mediamark Research Inc. data and will gauge how advertising melds with magazine content. The tool is the result of recent research Starcom conducted into magazine categorization by consumers, ads perceived as content versus ads and how editorial or ads that don't "gel" with the magazine's content affect perception.