Specialist Agency Not So Special

Commenting on the departure of mobile marketing firm Flyxt co-founder Lars Becker, Russel Buckley writes on The Mobile Technology Weblog about the difficulties mobile marketing firms face when working with agencies or with clients directly.

Examining the mentality of agencies, the segmentation of marketing budgets and the commoditization of services, Buckley concludes the mobil marketing specialist firm is not ready for prime time.