Reebok Campaign to Promote Famed Chivas Rayadas Del Guadalajara Soccer Team

Yesterday, Reebok launched a national outdoor campaign featuring the Chivas Rayadas Del Guadalajara team and their new uniform.

The ads carry the tagline, "La Nueva Piel De Las Chivas" meaning "New Skin of Chivas." The ads feature players Adolfo "Bofo" Bautista, Salvador Carmona, Alberto Medina, Francisco Palencia and Oswaldo Sanchez. The outdoor campaign will appear in Chicago, Dallas, Houston, Loas Angeles, New Jersey, New York, San Antonio and San Diego. There's also a supporting print effort in the November issue of national soccer magazine 90:00.

"By promoting Chivas in the US, Reebok aims to increase nationwide awareness of our alignment with one of the top sports teams in the world," blathered Reebok Director of Latin American Marketing Jorge Dionne. "Through advertising Chivas in key cities with high Latin American populations, Reebok's goal is to boost our brand visibility among a broader audience of soccer fans." Translation: Buy our shoes!