Honda to Launch Roadblock Buy on Reuters

PoynterOnline reports Reuters receiving a roadblock order from Honda for the introduction of its Odyssey on September 22. Reuters believes it to be the first of its kind - a 24 hour take over of all sponsorable positions on the site.

While many advertisers have done homepage takeovers and other "site dominant" buys, a large, full site buy of this kind appears to be a first.