Future TV Ad Models Will Make Internet Ad Models Old

Writing in MediaPost's TVWatch, Wayne Friedman says "old fashioned Internet advertising" is holding place for the yet to be "released" TV medium which will include interactive qualities of the Internet but builds on the existing positive qualities of television. Friedman says we'll see dramatic increase in set top box opening screen sponsorship, video on demand messaging, sponsorship of digital recorder menu pages and electronic programming guides. The Internet in a box, so to speak.