Audi Launches Personalized Viral For New A3

Audi has launched a very ominous looking viral video to promote its new A3 Sportback. The video, which is customized to the viewer, is filled with imagery you might see in a medical thriller, futuristic horror flick or a combination of the two. It eludes to the car being specifically engineered for the individual and ends with links to the website and a page to request further info in the form of physical mail. The work was done by 20:20 in London. Good stuff.