AdverMovies Hit Big Screen With 'Tonka Tough Truck Adventures'

Regal CineMedia in a deal with KidToons Films and Hasbro is showing the big screen premiere of Tonka Tough Truck Adventures on September 25th at Regal Entertainment Group movie theaters in Atlanta, Boston, Chicago, Denver, Los Angeles, and New York.

Using Regal CineMedia’s Digital Content Network, the Saturday morning screening of Tonka Tough Truck Adventures - a new family movie created for kids ages 3-9 - is the first of a planned series of regular Regal events geared towards kids and families. In addition, attendees will also be able to play with dozens of Hasbro’s Tonka trucks in theatre lobbies, receive fun giveaways, and more. The event is being promoted via trailers, counter cards, banners and other collateral.

To date, Regal’s DCN has been used to bring both live and first-run events to audiences in theatres across the country, including educational events such as Holes: Reel Thinking, James Cameron’s Ghosts of the Abyss and In The Director’s Chair with M Night Shyamalan as well as concerts featuring some of music’s leading artists.