Texas Man With Cancer Launches Ad Campaign Seeking Liver

Diagnosed with cancer in May and told only a liver transplant could save his live, Houston man Todd Krampitz, 32, has launched an ad campaign, including two billboards, a website and media interviews, hoping to find a liver donor.

Krampitz's web site says, "Unfortunately, tragedies happen every day. If you hear of anyone that is in a situation where they could be a donor, they or their family can request that the liver be designated to Todd Krampitz." The two billboards, both on Route 59, read, "I Need A Liver Please Help Save My Life!" and include the 800 number, 1-888-How-U-Can.

While Krampitz is sensitive to established guidelines regulating the allocation of donated organs, he's doing what humans to when faced with tragedy. He's trying to stay alive.