Men 18-34 and the Changing Media Landscape

Wired magazine has a good summary article adressing the media habits of the 18-34 male. From reduced television viewership to increased video game useage to porn to TiVo to multitasking to tactics used to reach this elusive audience, the article will give you a clear picture of what's going on and where it's all going when it comes to men, media and advertising.