Hispanic Lad Mag to Launch This Fall

In October Hispanic men will will get a lad mag all their own called Hombre and published by independent Hombre Publishing Group.

With Hispanic poulation growing to 40 million and Hispanic men 22-39 bringing in an average personal income of $65,000, it only makes sense to create an ad medium to reach this group. Hombre will launch as a bi-monthly with a rate base of 100,000 and move to a monthly frequency in 2005. Hispanic celebrities Jimmy Smits, Roselyn Sanchez and Oscar de la Hoya will all be part of the launch issue. GM, Sony and Samsung will be among the premier advertisers giving the first issue an ad/edit ratio of 25/75.