Cruise Line Launches 'Underground Movie' in Boston

Royal Caribbean Cruise Lines is using the "tunnel movie" technology to place a commercial in one of Boston's subway tunnels. Riders of the Red Line between Harvard Square and Central Station will see an animated movie generated from 400 still images placed along the 1,000 foot stretch and illuminated in a way that transforms the still images into a movie. Subway riders will see an ad that features snorkeling, jet-skiing and rock climbing aboard a Royal Caribbean ship. The technology has been around for about three years first debuting in Atlanta, Budapest and Kuala Lampur.